Please join us on October 8! Danielle Berg, Founder and Partner with Evolve Partners, will be our guest speaker on how to create firm differentiation in today's business environment.
Session Topic: What Creates Firm Differentiation Now
Session Overview: Achieving strategic differentiation is never more difficult than in accounting firms. That’s because the offering is fundamentally intangible.
Most firms claim they are differentiated by their partner expertise, firm culture, breadth of services, or depth of industry experience. But all of that has changed. What created differentiation a decade ago is very different from what works today. What most firms claim as differentiators are now actually just table stakes to even be in business.
Creating and delivering differentiated client and employee experiences are what create competitive advantage now. Doing so leads to a powerful combination of preference loyalty and margin – all of which drive growth.
In this session, Danielle will present the case for experience-led differentiation and what marketers can do to drive experience management in their firms.
