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7 Steps to executing the successful industry strategy V2.pdf

 

Industry specialization is the key to new client acquisition, existing client growth, talent development and reputation building. This workshop will teach you the fundamentals of how to specialize in an industry target market so you can differentiate yourself from the competition and accelerate growth.

 

In this workshop you will learn:

  • How do you track and map client revenue to each industry practice
    • The most important financial metrics that should be tracked and monitored for each industry practice.
    • Identify who owns responsibility to set and meet revenue goals for each industry practice.
  • Roles and responsibilities of industry practice leaders
    • The national industry leader’s role
    • The regional or local office industry leader’s role
    • The line partners’ roles, who are members of the industry practice team
    • The other professional’s roles who are on the industry practice team
  • Internal communications and change management
    • Inspiration and motivation to move from generalists to specialists
    • Accountability
  • Marketing’s responsibility to each industry practice group
    • Creating a marketing strategy and plan
    • Executing that marketing plan in partnership with the industry practice group

Who should attend: Anyone who has started or is interested in learning how to establish an industry specialization growth strategy.

*This workshop is a follow-up event from the Industry Growth Strategies session at the June LEA Conference. Participation in the June conference session is not a requirement to attend this session.

Speaker: Alice Lerman, JD, MBA, Lerman Strategies

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