Join Marketing & Business Development for its March meeting!
Title: From Red Ocean SEO to Blue Ocean AI: Winning in the Age of AI-Assisted Discovery
Description: How your prospects discover professional services firms is shifting—and it creates a massive opportunity.
For decades, firms competed in the "Red Ocean" of traditional SEO: fighting for the same rankings and keywords. But a growing segment of decision-makers are changing how they research solutions. They're having conversations with AI assistants about their challenges and receiving recommendations based on contextual relevance - not just keyword matches.
The opportunity? A vast "Blue Ocean" where firms that structure their expertise correctly become the answer these AI assistants surface. Where depth and context matter more than keyword density.
In this 30-minute session, you'll discover:
- How buyer research is shifting through AI-assisted discovery (and what it means for your positioning)
- The move from Red Ocean keyword competition to Blue Ocean contextual relevance
- Rich schema strategies: Structuring content that answers real questions
- Snackable content architecture: Creating focused blocks that address specific challenges
- Conversational content design: Writing in formats that align with how people describe their problems
- Authority signals and deep-context resources: Building trust and guiding prospects through their decision journey
Jim Martin will provide an actionable checklist you can use immediately - whether you implement these strategies in-house or partner with experts who understand this landscape.
Speaker: Jim Martin is the Founder and CEO of Captivation Agency, a Sarasota-based creative storytelling collective that helps professional service leaders step back into strategic thinking by taking creative execution completely off their plate.
Who should attend: Marketing and growth professionals, firm partners, and anyone responsible for ensuring their firm gets discovered by the right prospects at the right time.
